I think its convenient that your brother uses the exact same stuff as MK2SLAG. I think you need to properly list the products used, personally I wouldn't let anyone clean my car with Megs Gold Class because I can pop to Halfords and buy it, or get Tesco Pink/Tesco Daisy cleaner which is the same thing.
There's no comment on what tools you will use - I hope if he gets a PW he won't stand so close to the car as he will ruin the seals on windows standing that close. Also - if you're going to seal wheels I'd get a jack and trolley stand..then you can cover the inside/outside front/rear of the alloy properly. Does he use a grit guard?
I agree that the price is far too high - especially when you can get the Polish to do the same job for half the price.
Nice idea, good luck to him but to be honest I don't see *why* people will spend that much on what looks like an average job. Plenty of room for improvement before you advertise locally mate! Also, I wouldn't let a 17 year old loose on my car - especially not for £80. Sounds like a scam or get rich scheme by some kid who wants a games console or something - as I said, make some adjustements and be careful how its advertised.
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