Sponsers

[chompy]

This might seem a silly question, but what should I charge sponsers?

I've approached a few places and they are asking for numbers.

Now I have an idea, but want to know if I'm way off or not?

Further info:
Beginner in motorsport.
Unlikely to win anything unless DaveP decides not to show up.
Mainly single event hillclimbs and possibly single event rallys.

Now my thinking is to build a pricing structure based on number of events and location of logos etc.

Does this sound ridiculous? Am I asking something that people won't answer? Am I being thick....

[sri_130]

Originally Posted by chompy

This might seem a silly question, but what should I charge sponsers?

I've approached a few places and they are asking for numbers.

Now I have an idea, but want to know if I'm way off or not?

Further info:
Beginner in motorsport.
Unlikely to win anything unless DaveP decides not to show up.
Mainly single event hillclimbs and possibly single event rallys.

Now my thinking is to build a pricing structure based on number of events and location of logos etc.

Does this sound ridiculous? Am I asking something that people won't answer? Am I being thick....

I don't think you're being thick, great idea.

I've come up with a sketch of the car with adopted logo placements and approximate size - each location has a different price (12 months placement).
I've only got one interested party though
Each one is a percentage of the overall expected income. E.G large massive symmetrical rear quarter and doors = 35%. Small door shopping lists = 5% each. Until it adds up to 100% of what I think acceptably covering the car enough not to make it look sticker bombed.

I've summarised the costs (taking some out for what I expect to pay personally to get the general enjoyment etc! As I'm not just in it for the coins) but the most expensive bits are estimated on the number of events and how long they'd last.

-Tyres
-Event Fees
-Discs & Pads
-Engine is shaggered at some point fee

The rest I'll pay, Fuel, transportation, general niggles and upgrades/improvements etc. But obviously you'd compile your own list.

Calculate the approx. cost per usage on a rough event and apply the percentages.

My last attempt:

In 12 months:
3 Track days
2 Sprint events

Approx costs:
Tyres = £600
Event Fees = £900
Brakes = £300
Disaster recovery = £250
Total = £2,250

Biggest sponsor pays: 35% for 12 months = £787.50.
Door shopping list sponsor pays = £112.50

I've even drafted what the sponsor would get... 2 pictures per event, 1 free passenger ride per track day... etc.

I am yet to do any of this mind you. I'm half Spanish and the 'doing' side of things is definitely the half that's from the continent.

P.S They pay the bill for the vinyls + fitting.

[chompy]

Originally Posted by sri_130

I don't think you're being thick, great idea.

I've come up with a sketch of the car with adopted logo placements and approximate size - each location has a different price (12 months placement).
I've only got one interested party though
Each one is a percentage of the overall expected income. E.G large massive symmetrical rear quarter and doors = 35%. Small door shopping lists = 5% each. Until it adds up to 100% of what I think acceptably covering the car enough not to make it look sticker bombed.

I've summarised the costs (taking some out for what I expect to pay personally to get the general enjoyment etc! As I'm not just in it for the coins) but the most expensive bits are estimated on the number of events and how long they'd last.

-Tyres
-Event Fees
-Discs & Pads
-Engine is shaggered at some point fee

The rest I'll pay, Fuel, transportation, general niggles and upgrades/improvements etc. But obviously you'd compile your own list.

Calculate the approx. cost per usage on a rough event and apply the percentages.

My last attempt:

In 12 months:
3 Track days
2 Sprint events

Approx costs:
Tyres = £600
Event Fees = £900
Brakes = £300
Disaster recovery = £250
Total = £2,250

Biggest sponsor pays: 35% for 12 months = £787.50.
Door shopping list sponsor pays = £112.50

I've even drafted what the sponsor would get... 2 pictures per event, 1 free passenger ride per track day... etc.

I am yet to do any of this mind you. I'm half Spanish and the 'doing' side of things is definitely the half that's from the continent.

P.S They pay the bill for the vinyls + fitting.

Thanks bud, that's exactly what I was looking for.

I'm in the same boat, i'm intending on absorbing most of the costs, just didn't know what to base the sponsorship off. But I like that idea of tallying up the costs and basing it on percentages, hope you don't mind if I steal that idea?

Plus all your calculations seem to add up with the figure I had in mind to charge so good to know I'm not thinking too high Haha.

[sri_130]

No panic brother.

Although looking at what I just typed, my maths is sh*t! No wonder I have no sponsors.

[chompy]

I didn't want to point that out

[Kebabman]

With sponsorship you need to look at what you're offering in return. A few track days don't really offer anything to a sponsor. The only people that see that cars are the people there, you don't really get a lot of speccies.

Hill climbs and rallies tend to get a few more (presuming they are spectator friendly events) so they are more attractive to sponsors. Offering a sponsor a passenger ride at a track day doesn't sound that appealing if they could just do the track day themselves for the same sort of money.

Rather than looking initially at what to charge, I'd recommend seriously looking at what coverage you can give the sponsor and then basing the costings on this, which also gives you good selling points to the potential sponsors. This is what they are paying for after all, the opportunity to gain more business by advertising with you. Going along and saying "sponsor me and you get a sticker on the car" is very unappealing. You need to really sell to them what they will get in return in the form of potential business.

This is my experience anyway, HTH.

[MuZiZZle]

I'd PM DavidTaylor

[manic]

http://dm-racing.weebly.com/

also have a look at his build thread. http://www.saxperience.com/forum/sho...d.php?t=451271

Say no more.

Manic

[Brendanp]

Originally Posted by manic

http://dm-racing.weebly.com/

also have a look at his build thread. http://www.saxperience.com/forum/sho...d.php?t=451271

Say no more.

Manic

He offers driver coaching

[Kebabman]

Originally Posted by Brendan

He offers driver coaching

I hear spinning at the 3rd corner whilst warming the tyres is a highly sought after skill.

[chompy]

Originally Posted by Kebabman

With sponsorship you need to look at what you're offering in return. A few track days don't really offer anything to a sponsor. The only people that see that cars are the people there, you don't really get a lot of speccies.

Hill climbs and rallies tend to get a few more (presuming they are spectator friendly events) so they are more attractive to sponsors. Offering a sponsor a passenger ride at a track day doesn't sound that appealing if they could just do the track day themselves for the same sort of money.

Rather than looking initially at what to charge, I'd recommend seriously looking at what coverage you can give the sponsor and then basing the costings on this, which also gives you good selling points to the potential sponsors. This is what they are paying for after all, the opportunity to gain more business by advertising with you. Going along and saying "sponsor me and you get a sticker on the car" is very unappealing. You need to really sell to them what they will get in return in the form of potential business.

This is my experience anyway, HTH.

The selling side of it isn't an issue, I've got that done already but you're right, you do need to detail that to them. So far I've found that mentioning social media seems to help a bit in discussions as well. The problem was I didn't know how to price it. But cheers tastyman

[chompy]

Originally Posted by manic

http://dm-racing.weebly.com/

also have a look at his build thread. http://www.saxperience.com/forum/sho...d.php?t=451271

Say no more.

Manic

Originally Posted by MuZiZZle

I'd PM DavidTaylor

Originally Posted by Brendan

He offers driver coaching

Originally Posted by Kebabman

I hear spinning at the 3rd corner whilst warming the tyres is a highly sought after skill.

I need a training course on how to undertake on hairpins, might get in touch.

[greyjasper51]

your racing year is very very cheap!!

circuit

entries 8x£270 = 2160
tyres 4x£100 = 400
fuel 8x£60 + 8x50 = 900
servicing 8x£40 = 320
pads 2x£120 = 240
extinguisher 1x£40 = 40
transponder hire 8x £30 = 240
= £4300
+damage
+breakages
+beer&bbq



other items so far this year
2x engine rebuilds @ £5-600 (2x£550 at a rough guess)
1x gearbox rebuild @ £80
1x driveshaft @ £94
2x oil cooler lines @ £45(pair)
=£1319

so far its cost me
£1319 + £810 + £330 + £120 + £120 + £120 + £40 = £2562 since 12th april

thats without development and other additional, so realistically this year is gonna cost me about £10,000 by the time youve added all the other stuff into it...

[chompy]

Well i did eventually get a costing together and it came to just short of £4K for the year.

4 X events and running costs