My 2 cents on another old thread.
For me iridium all the way. 4 cars in the household, 2 of them don't have iridium plugs, because...they're diesel.
Denso iridium on both the Citroen and the Peugeot.
NGK iridium on the 2 stroke/2 cylinder outboard and 50cc 2 stroke moped.
Snowblower and the 4 stroke outboard still have "normal" plugs until they're due for replacement.
Easier start, much SMOOTH running, the longer life span is also very welcomed.
As it is the lower emissions/smoke, wider plug gap, less carbon/fouling (quite evident specially on the 2 strokes).
Quite honestly beside the higher price, I'm still to find a problem versus the other counterparts. Believe me in the last >30 years I tried from the Lodge Golden (any one remember that!?) to 2x, 3x, 4x poles, platinum etc.
Be well