Mobile Devices: Lite Theme CitroŽn: CitroŽn Trader | Saxo Trader | C2 Trader Peugeot: Peugeot Trader | 106 Trader Enthusiast: Saxperience


Go Back   Saxperience - Citroen Saxo Forum > Citroen Saxo Related Forums > Track / Motorsport Prep'

Track / Motorsport Prep' This forum is for technical discussions about track / motorsport preparation. Posting rights have restricted to select usergroups. If you wish to contribute to discussions within this forum, request acceptance from the usergroup leader from your User CP.

Reply
 
Thread Tools Display Modes
Old 27th May 2014, 20:48   #1
chompy
Established Member
Track / Motorsport PrepScotland Region Member
 
chompy's Avatar
 
Join Date: Jan 2008
Location: Scotland
Posts: 1,765
Car(s): Because racecar
Default Sponsers

This might seem a silly question, but what should I charge sponsers?

I've approached a few places and they are asking for numbers.

Now I have an idea, but want to know if I'm way off or not?

Further info:
Beginner in motorsport.
Unlikely to win anything unless DaveP decides not to show up.
Mainly single event hillclimbs and possibly single event rallys.

Now my thinking is to build a pricing structure based on number of events and location of logos etc.

Does this sound ridiculous? Am I asking something that people won't answer? Am I being thick....
chompy is offline   Reply With Quote
Old 28th May 2014, 21:24   #2
sri_130
Frequent Poster
Track / Motorsport Prep
 
sri_130's Avatar
 
Join Date: Apr 2012
Location: Doyncaster
Posts: 654
iTrader Score: 1 (100%)
Default

Quote:
Originally Posted by chompy View Post
This might seem a silly question, but what should I charge sponsers?

I've approached a few places and they are asking for numbers.

Now I have an idea, but want to know if I'm way off or not?

Further info:
Beginner in motorsport.
Unlikely to win anything unless DaveP decides not to show up.
Mainly single event hillclimbs and possibly single event rallys.

Now my thinking is to build a pricing structure based on number of events and location of logos etc.

Does this sound ridiculous? Am I asking something that people won't answer? Am I being thick....
I don't think you're being thick, great idea.

I've come up with a sketch of the car with adopted logo placements and approximate size - each location has a different price (12 months placement).
I've only got one interested party though
Each one is a percentage of the overall expected income. E.G large massive symmetrical rear quarter and doors = 35%. Small door shopping lists = 5% each. Until it adds up to 100% of what I think acceptably covering the car enough not to make it look sticker bombed.

I've summarised the costs (taking some out for what I expect to pay personally to get the general enjoyment etc! As I'm not just in it for the coins) but the most expensive bits are estimated on the number of events and how long they'd last.

-Tyres
-Event Fees
-Discs & Pads
-Engine is shaggered at some point fee

The rest I'll pay, Fuel, transportation, general niggles and upgrades/improvements etc. But obviously you'd compile your own list.

Calculate the approx. cost per usage on a rough event and apply the percentages.

My last attempt:

In 12 months:
3 Track days
2 Sprint events

Approx costs:
Tyres = £600
Event Fees = £900
Brakes = £300
Disaster recovery = £250
Total = £2,250

Biggest sponsor pays: 35% for 12 months = £787.50.
Door shopping list sponsor pays = £112.50

I've even drafted what the sponsor would get... 2 pictures per event, 1 free passenger ride per track day... etc.

I am yet to do any of this mind you. I'm half Spanish and the 'doing' side of things is definitely the half that's from the continent.

P.S They pay the bill for the vinyls + fitting.
sri_130 is offline   Reply With Quote
The Following User Says Thank You to sri_130 For This Useful Post:
Old 28th May 2014, 21:32   #3
chompy
Established Member
Track / Motorsport PrepScotland Region Member
 
chompy's Avatar
 
Join Date: Jan 2008
Location: Scotland
Posts: 1,765
Car(s): Because racecar
Default

Quote:
Originally Posted by sri_130 View Post
I don't think you're being thick, great idea.

I've come up with a sketch of the car with adopted logo placements and approximate size - each location has a different price (12 months placement).
I've only got one interested party though
Each one is a percentage of the overall expected income. E.G large massive symmetrical rear quarter and doors = 35%. Small door shopping lists = 5% each. Until it adds up to 100% of what I think acceptably covering the car enough not to make it look sticker bombed.

I've summarised the costs (taking some out for what I expect to pay personally to get the general enjoyment etc! As I'm not just in it for the coins) but the most expensive bits are estimated on the number of events and how long they'd last.

-Tyres
-Event Fees
-Discs & Pads
-Engine is shaggered at some point fee

The rest I'll pay, Fuel, transportation, general niggles and upgrades/improvements etc. But obviously you'd compile your own list.

Calculate the approx. cost per usage on a rough event and apply the percentages.

My last attempt:

In 12 months:
3 Track days
2 Sprint events

Approx costs:
Tyres = £600
Event Fees = £900
Brakes = £300
Disaster recovery = £250
Total = £2,250

Biggest sponsor pays: 35% for 12 months = £787.50.
Door shopping list sponsor pays = £112.50

I've even drafted what the sponsor would get... 2 pictures per event, 1 free passenger ride per track day... etc.

I am yet to do any of this mind you. I'm half Spanish and the 'doing' side of things is definitely the half that's from the continent.

P.S They pay the bill for the vinyls + fitting.
Thanks bud, that's exactly what I was looking for.

I'm in the same boat, i'm intending on absorbing most of the costs, just didn't know what to base the sponsorship off. But I like that idea of tallying up the costs and basing it on percentages, hope you don't mind if I steal that idea?

Plus all your calculations seem to add up with the figure I had in mind to charge so good to know I'm not thinking too high Haha.
chompy is offline   Reply With Quote
Old 28th May 2014, 21:38   #4
sri_130
Frequent Poster
Track / Motorsport Prep
 
sri_130's Avatar
 
Join Date: Apr 2012
Location: Doyncaster
Posts: 654
iTrader Score: 1 (100%)
Default

No panic brother.

Although looking at what I just typed, my maths is sh*t! No wonder I have no sponsors.
sri_130 is offline   Reply With Quote
Old 28th May 2014, 23:22   #5
chompy
Established Member
Track / Motorsport PrepScotland Region Member
 
chompy's Avatar
 
Join Date: Jan 2008
Location: Scotland
Posts: 1,765
Car(s): Because racecar
Default

I didn't want to point that out
chompy is offline   Reply With Quote
Old 29th May 2014, 00:18   #6
Kebabman
Regular Poster
Track / Motorsport PrepNorth West Region Member
 
Kebabman's Avatar
 
Join Date: Sep 2012
Location: Lancs
Posts: 440
Car(s): Saxo VTS mk1 stage rally car
Default

With sponsorship you need to look at what you're offering in return. A few track days don't really offer anything to a sponsor. The only people that see that cars are the people there, you don't really get a lot of speccies.

Hill climbs and rallies tend to get a few more (presuming they are spectator friendly events) so they are more attractive to sponsors. Offering a sponsor a passenger ride at a track day doesn't sound that appealing if they could just do the track day themselves for the same sort of money.

Rather than looking initially at what to charge, I'd recommend seriously looking at what coverage you can give the sponsor and then basing the costings on this, which also gives you good selling points to the potential sponsors. This is what they are paying for after all, the opportunity to gain more business by advertising with you. Going along and saying "sponsor me and you get a sticker on the car" is very unappealing. You need to really sell to them what they will get in return in the form of potential business.

This is my experience anyway, HTH.
__________________
Saxo VTS Tarmac Rally Car
Kebabman is offline   Reply With Quote
The Following User Says Thank You to Kebabman For This Useful Post:
Old 29th May 2014, 07:47   #7
MuZiZZle
Saxperience Post Whore
Track / Motorsport PrepNorth East Region Member
 
MuZiZZle's Avatar
 
Join Date: Jul 2011
Location: Newcastle upon Tyne
Posts: 7,786
Car(s): Phase 2 VTS , E61 M5
iTrader Score: 5 (100%)
Default

I'd PM DavidTaylor
__________________
Turtle neck, with another on deck, 'case I spill something on it, like some light beer, check!
MuZiZZle is offline   Reply With Quote
The Following 2 Users Say Thank You to MuZiZZle For This Useful Post:
Old 29th May 2014, 10:32   #8
manic
Regular Poster
Track / Motorsport PrepCentral Counties Region MemberSouth East Region Member
 
manic's Avatar
 
Join Date: Jan 2012
Location: hemel Hempstead
Posts: 414
Car(s): l200 worrior saxo vtr stock hatch Seat leon 20v
Default

http://dm-racing.weebly.com/

also have a look at his build thread. http://www.saxperience.com/forum/sho...d.php?t=451271

Say no more.

Manic
manic is offline   Reply With Quote
Old 29th May 2014, 12:08   #9
Brendanp
Frequent Poster
Track / Motorsport PrepCentral Counties Region MemberEast Anglia Region Member
 
Brendan's Avatar
 
Join Date: Mar 2009
Location: Bedford
Posts: 650
Car(s): Black S1 Rallye & VW Caddy
iTrader Score: 8 (100%)
Default

Quote:
Originally Posted by manic View Post
http://dm-racing.weebly.com/

also have a look at his build thread. http://www.saxperience.com/forum/sho...d.php?t=451271

Say no more.

Manic


He offers driver coaching
Brendan is offline   Reply With Quote
Old 29th May 2014, 12:11   #10
Kebabman
Regular Poster
Track / Motorsport PrepNorth West Region Member
 
Kebabman's Avatar
 
Join Date: Sep 2012
Location: Lancs
Posts: 440
Car(s): Saxo VTS mk1 stage rally car
Default

Quote:
Originally Posted by Brendan View Post


He offers driver coaching
I hear spinning at the 3rd corner whilst warming the tyres is a highly sought after skill.
__________________
Saxo VTS Tarmac Rally Car
Kebabman is offline   Reply With Quote
Old 30th May 2014, 10:51   #11
chompy
Established Member
Track / Motorsport PrepScotland Region Member
 
chompy's Avatar
 
Join Date: Jan 2008
Location: Scotland
Posts: 1,765
Car(s): Because racecar
Default

Quote:
Originally Posted by Kebabman View Post
With sponsorship you need to look at what you're offering in return. A few track days don't really offer anything to a sponsor. The only people that see that cars are the people there, you don't really get a lot of speccies.

Hill climbs and rallies tend to get a few more (presuming they are spectator friendly events) so they are more attractive to sponsors. Offering a sponsor a passenger ride at a track day doesn't sound that appealing if they could just do the track day themselves for the same sort of money.

Rather than looking initially at what to charge, I'd recommend seriously looking at what coverage you can give the sponsor and then basing the costings on this, which also gives you good selling points to the potential sponsors. This is what they are paying for after all, the opportunity to gain more business by advertising with you. Going along and saying "sponsor me and you get a sticker on the car" is very unappealing. You need to really sell to them what they will get in return in the form of potential business.

This is my experience anyway, HTH.
The selling side of it isn't an issue, I've got that done already but you're right, you do need to detail that to them. So far I've found that mentioning social media seems to help a bit in discussions as well. The problem was I didn't know how to price it. But cheers tastyman
chompy is offline   Reply With Quote
Old 30th May 2014, 10:52   #12
chompy
Established Member
Track / Motorsport PrepScotland Region Member
 
chompy's Avatar
 
Join Date: Jan 2008
Location: Scotland
Posts: 1,765
Car(s): Because racecar
Default

Quote:
Originally Posted by manic View Post
http://dm-racing.weebly.com/

also have a look at his build thread. http://www.saxperience.com/forum/sho...d.php?t=451271

Say no more.

Manic






Quote:
Originally Posted by MuZiZZle View Post
I'd PM DavidTaylor






Quote:
Originally Posted by Brendan View Post


He offers driver coaching






Quote:
Originally Posted by Kebabman View Post
I hear spinning at the 3rd corner whilst warming the tyres is a highly sought after skill.
I need a training course on how to undertake on hairpins, might get in touch.
chompy is offline   Reply With Quote
Old 11th June 2014, 14:52   #13
greyjasper51
Established Member
Track / Motorsport PrepSouth East Region MemberEast Anglia Region Member
 
greyjasper51's Avatar
 
Join Date: Jan 2012
Location: south essex!!
Posts: 2,448
Car(s): posi blue vtrs race car
iTrader Score: 2 (100%)
Default

your racing year is very very cheap!!

circuit

entries 8x£270 = 2160
tyres 4x£100 = 400
fuel 8x£60 + 8x50 = 900
servicing 8x£40 = 320
pads 2x£120 = 240
extinguisher 1x£40 = 40
transponder hire 8x £30 = 240
= £4300
+damage
+breakages
+beer&bbq



other items so far this year
2x engine rebuilds @ £5-600 (2x£550 at a rough guess)
1x gearbox rebuild @ £80
1x driveshaft @ £94
2x oil cooler lines @ £45(pair)
=£1319

so far its cost me
£1319 + £810 + £330 + £120 + £120 + £120 + £40 = £2562 since 12th april

thats without development and other additional, so realistically this year is gonna cost me about £10,000 by the time youve added all the other stuff into it...
__________________
Vtrs race car build at

http://www.saxperience.com/forum/sho...d.php?t=424462
greyjasper51 is offline   Reply With Quote
Old 11th June 2014, 15:18   #14
chompy
Established Member
Track / Motorsport PrepScotland Region Member
 
chompy's Avatar
 
Join Date: Jan 2008
Location: Scotland
Posts: 1,765
Car(s): Because racecar
Default

Well i did eventually get a costing together and it came to just short of £4K for the year.

4 X events and running costs
chompy is offline   Reply With Quote
Reply

Bookmarks

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump


All times are GMT. The time now is 12:39.